The first season of the MBFW Azerbaijan International Fashion Week has ended in Baku.
Maria Roslaya: "This is not just a show, it is an immersive art event"
MBFW Azerbaijan Fashion Week was held in the capital of Azerbaijan from May 15 to 17. It is a new international show that combines fashion, art and modern technologies. The Fashion Week was organized by the Azerbaijan Association of Fashion Designers together with Led.az Events with the support of a strategic partner, Mercedes-Benz. And the Russian company Enframe became the information partner of the event.
Over the course of three days, MBFW Azerbaijan hosted screenings of works by international designers, art installations, presentations and exhibitions reflecting current trends in the creative industry. According to the organizers, each day was dedicated to a specific artistic theme: Renaissance, pop art and expressionism. The decor from the S Design agency and visual projections generated by artificial intelligence helped create an atmosphere of immersion in each of these topics.
"I was pleasantly surprised by the scale and thoughtfulness of the event. From the very first minutes, there was a clear concept and cultural context. Theme days,
Over the course of three days, MBFW Azerbaijan hosted screenings of works by international designers, art installations, presentations and exhibitions reflecting current trends in the creative industry. According to the organizers, each day was dedicated to a specific artistic theme: Renaissance, pop art and expressionism. The decor from the S Design agency and visual projections generated by artificial intelligence helped create an atmosphere of immersion in each of these topics.
"I was pleasantly surprised by the scale and thoughtfulness of the event. From the very first minutes, there was a clear concept and cultural context. Theme days,
In addition, showrooms of jewelry brands Nino Sepo and Narmeen Jewelry were organized, as well as exhibitions of collectible works by designers Vira Plotnikova and Co.Lab. The presentation of the Turkish jewelry house Panghia, which unfolded in a cozy showroom, as well as the display of the Adidas for Mercedes-Benz collection emphasized the international status of the event and the integration of the Mercedes-Benz brand as part of a cultural dialogue and innovative experiments.
"It was very important to see how designers from Turkey, Italy, Georgia, Belarus, Israel, Kazakhstan and, of course, Azerbaijan organically interact on one site. It is especially worth noting the Azerbaijan Fashion&Art exhibition, where local brands demonstrated a mature vision and respect for their own cultural codes. This is exactly the dialogue in which fashion becomes the language of modern art," Maria Roslaya is convinced.
The season's partners were leading companies and organizations such as the German-Azerbaijani Chamber of Commerce, MyBrands, MAC, and L'Oreal Profess